I started the process of idea generation by listing my interests (not a long list), this included main aspects being design and sport/hockey along with other aspects such as travel. This quickly narrowed my idea generation to these areas as I knew this is an area I would enjoy creating a product within and that I have good connections with. After this I moved on to create a mind map of basic ideas (pictured below) this allowed me to think through various ideas within these topics and also to think outside the box and research into areas I had not yet thought of, such as the on going covid-19 pandemic and education.
After deciding I had 3 ideas I liked, I started to break these down individually and research into each to establish some information on pros/cons of each or how they would be created.
Creating a series of resources appropriate for the current ongoings in the world only seemed appropriate, with the rise of signage being displayed and social media posts about covid-19 why not give people a cheaper, quicker and easier option than making or creating their own material. It would include a series of icon packs relating to hand sanitisation and social distancing, along with some standard protocol signage which can be used in all walks of life, there is a possibility of adding customisable signage which could allow for e.g. school, club or team names to be added.
useful during this time period+ icons being created can be used in the signage, efficient
lots of options with signage in regard to areas and settings.
time limit on product, once everyone has signage and icons they will no longer be required.- customisable signage could be hard to produce to be easily edited
what protocols are in place in different ares/settings? what size of signage would be required?
The icon sets would be created on illustrator and exported as png files with transparent backgrounds, the signage would also be created on illustrator but exported as jpeg and pdf files.
The product would be aimed at sports clubs, business owners and schools. These are all key groups who need to implement strict protocols in regard to covid-19 and need icons/signage to remind people to abide by these.
The business model would be to advertise on social media and perhaps create a promotional website, e-commerce is how the product would be sold to anyone purchasing. They would be relatively low in price in comparison to the time taken to create them, this is so to appeal to people who could’ve produced the product themselves.
Creating a series of resources appropriate for start up businesses to streamline the branding process could be useful, at this stage in a company there may not be the funds to pay a designer for their hours and expertise so a small cost to access branding sets could be helpful. It would include a series of shapes/branding design templates along with recommended typography for the company name / slogan.