In week 2 we looked at typography on a macro and micro level. Covering briefly how type exists to honour context and how we should always read text before deciding on the type. Sometimes we can get caught up in the assumption that type isn't important in web design or interaction design, but it is said that web design is 95% typography - as the ’Nielson Norman group’ say it is how users red on the web". All content in any format, physical or digital, requires type whether it be well done or not.

Web Friendly Content

Content on the web can be formatted in different ways, these different areas include:

• Highlight keywords
• Use subheadings
• Use lists
• Reduce word count
• Use block quotes

”Body text refers to the majority of text in composition. Its job is to be steady so that other things - like way finding signals and eye catching headings - can stand out.” — Tim Brown, Head of Typography, Adobe.

When developing web pages or separate interfaces, reduce thoughts to page level and design for pages. This can be done by:

1. Focussing on body copy
2. Choosing comfortable point size (not too big or too small)
3. Consider type leading
4. Maintain measure length such as 11 words
5. Select a legible typeface

Type Scale