Design is communication
Always use the simplest word available
Try saying it out loud and then write it down
Be as succinct as possible and take new sentences often
There’s a problem > That affects people in negative way > i am working on this new thing > which has the power to solve this problem
Intro - who are you?
Hook - what is opportunity / problem?
Line - How do u seize/solve it?
Sinker - Why does this matter, how does it create value?
Ask - Gauge their response, would they like to hear more or repeat anything
Elevator pitch