To develop my research from market research, I did a poll on my instagram story to all hockey players that follow me, it asked if they would pay £5-£10, £10-£15, £15-£20 or £20+ for my digital ebook. From the poll i understood that 46% would pay between £10-£15 for it and 28% would pay between £15-£20. When I broke down paying £15 it works out to be 50p a session plan (3 drills), personally this seems very cheap. This has inspired me to think about creating two versions of my product, one being the standard version with 15 session plans (45 drills) for around £15 and then create a full version with 30 session plans (90 drills) for around £25.
This means that there will be an option in everyones price range.