Gemma Ferguson Research Blog

Week 1 - Lecture - Ideas x Execution

Google Trends

No Code Tools

Product Idea Generation

Week 2 - Lecture - Designing Your Customers

Market Research

Customer Profiles

Digital Product Breakdown

Digital Product Review 1

Product Branding Development

Digital Product Colour Scheme

Digital Product Logo

Week 3 - Lecture - Pricing and Positioning

Cleansheet Pricing

Digital Product Wireframes

Layout_1

Week 4 - Lecture - Helpful Tools

E-book, Website and User Testing